Playbook

Ship → Raise Playbook: from vibe-coded MVP to first check

You built the product in weeks. Raising the first round is a different skill: proving the company is fundable, pricing it, finding investors who fit, pitching with numbers and choosing the right terms. Five steps, each with the free tools and guides to get it done.

Step 1 of 5 · Fundable?

Is a vibe-coded startup fundable?

Yes, if you can show real customer behaviour, a defensible edge and that you understand what the AI built. Investors do not care that the code was generated; they care whether it works, whether it scales and whether anyone pays for it.

Do this

Run the Readiness Score and fix the two weakest signals before any outreach.

Pull retention and revenue into one chart over time; a snapshot is not traction.

Walk through the AI-built technical checklist so diligence finds nothing you have not already fixed.

Step 2 of 5 · Valuation & round

What is your pre-revenue startup worth, and how much should you raise?

Early valuations come from benchmarks, team, traction and market, not from a spreadsheet of cash flows. Size the round to cover 18 months to the next milestone, then check what the dilution does to your ownership over the next two rounds.

Do this

Benchmark the range for your stage and region before you name a number.

Size the raise from the milestone plan, not from what seems available.

Model the SAFE stack and the option pool; both move the real price.

Step 3 of 5 · Find investors

How do you find investors for a startup with no network?

Start from fit, not from lists. Filter investors by stage, sector, geography and check size, then approach the thirty who invested in companies like yours in the last two years. A warm introduction beats a cold email, and a free SeedScope profile lets investors find you while you work the list.

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Decide the investor type first: angels, seed funds, accelerators, grants or revenue-based financing.

Plan the raise backwards from your runway; most seed rounds take three to six months.

Verify every investor before you share anything: real portfolio, real references, no fees.

Step 4 of 5 · Pitch & outreach

How do you pitch and reach investors once you know your numbers?

A 12-slide deck that leads with traction, a one-line cold email that names the fit, and a data room with metrics investors can check. Rehearse the questions until the numbers come without looking at the slide.

Do this

Score the deck against the 36-point checklist before anyone sees it.

Write the script beat by beat and time it; three minutes is about 400 words.

Run the mock meeting and the dry run until no answer is missing a number.

Step 5 of 5 · Decisions

SAFE or equity, accelerator or angel, raise or bootstrap?

Choose the instrument by speed and simplicity at pre-seed: SAFEs for speed, priced equity when the round is large enough to justify the legal work. Then read the terms, not just the valuation, and model what each offer means at exit.

Do this

Compare SAFE, convertible note and priced equity for your round size.

Run every term sheet through the red-flag checker before you reply.

Model the exit waterfall; a clean 1x non-participating deal usually beats a higher headline number with bad terms.

You shipped. Now see how fundable it is.

Create a free Founder Starter account for your startup score, a risk assessment and a profile investors can find. Upgrade to Founder Pro for the full valuation and investor matches by name, or let Founder Premium bring 20 new best-fit investors to you every week with the first email written for you.