The scorecard doubles as an outline. A downloadable template is on the roadmap.

What if my startup is pre-product?

Replace traction with evidence of demand: conversations, letters of intent, waitlist conversion.

Does the deck need financials?

A one-slide 18-month view with the key drivers, not a five-year spreadsheet.

Pitch Deck Scorecard: 12 Slides, 36 Checks

0 of 36 in place · 0%

Twelve slides, three checks each. Score your deck the way an investor skims it.

1. Title

0/3

One sentence says what you do for whomNo taglines. “X for Y that does Z.”Company name, logo, contactInvestors forward decks; make it easy to find you.Round and stage statedPre-seed, $750k, for example.

2. Problem

0/3

A specific customer feels the problem todayName the person, not the industry.The cost of the problem is quantifiedHours, dollars, churned customers.Why the problem persistsWhat incumbents miss.

3. Solution

0/3

The solution maps to the problem slideSame words, same order.One screenshot or demo frameShow, do not describe.The outcome for the customerBefore and after.

4. Why now

0/3

A change that makes this possible todayTechnology, regulation, behaviour or cost.Evidence for the changeA number from a credible source.Why incumbents cannot follow quicklyStructure, incentives, legacy.

5. Market

0/3

Bottom-up market sizeCustomers × price, not a consultancy’s trillion.The beachhead segment is namedWhere you win first.Expansion pathWhat you sell next, to whom.

6. Product

0/3

How it works in three stepsInput, magic, output.What is built versus plannedHonest about status.DefensibilityData, workflow depth, distribution, community.

7. Traction

0/3

A chart with a trend, not a list of logosRevenue, active users or retention over time.Retention or repeat usage shownSign-ups are not traction.Customer quotes or pilots namedReal names, with permission.

8. Business model

0/3

Who pays, how much, how oftenOne line.Unit economics or the path to themCAC, payback, gross margin.Pricing validated with customersAt least one paying at the stated price.

9. Go-to-market

0/3

One primary channel namedNot “social, SEO, partnerships and events”.Evidence the channel worksEarly CAC or conversion numbers.The next 12 months of distributionWhat you will do with the money.

10. Competition

0/3

Real competitors listed, including doing nothingA 2×2 with you in the top right fools nobody.Why customers choose youA reason a customer actually gave.What you will not doFocus is a signal.

11. Team

0/3

Founder-market fit in one line eachWhy you, specifically.Roles and gapsWho does what, who you will hire.Advisors only if they do somethingLogos without involvement weaken the slide.

12. The ask

0/3

Amount, instrument and valuation range“$750k on a post-money SAFE, cap $6M.”Use of funds tied to milestonesWhat the money proves by when.The next raise is impliedWhat the Series A story will be.

0% ready

Investors will not get past the first minute. Rebuild around traction, market and the ask.

Start free, no card needed

Pitch deck scorecard: 12 slides, 36 checks

What should a pre-seed pitch deck include?

How long should the deck be?

What do investors skim for?

After the scorecard

Questions founders ask

Is there a template?

What if my startup is pre-product?

Does the deck need financials?

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