Free tool
Which marketing channel should you start with? A seven-question test
Seven questions about search demand, customer value, budget and where your buyer pays attention. The test ranks six channels and tells you how to run the first one for 90 days.
Why start with one channel?
A small budget spread across five channels produces five inconclusive results. One channel for 90 days with a weekly metric tells you whether it works. Investors read a working channel as proof of distribution.
How do you choose between SEO, paid and outbound?
If people search for the problem, SEO and search ads reach them with intent. If customers are worth thousands and do not search, outbound to a targeted list wins. If the product is visual or shareable, social and referrals compound.
What should the first 90 days look like?
Week one: one landing page and one metric. Weeks two to twelve: a fixed weekly routine, the same message tested in two variants, and a log of cost per lead. Decide at day 90 with numbers, not feelings.
How this connects to fundraising
Investors ask how you found your first customers and what it cost. A channel with a measured cost per customer is a stronger slide than any market-size estimate.
Questions founders ask
What if I have no budget?
SEO, community and referrals cost time rather than money. Start there.
How long until SEO works?
Three to six months to see rankings, longer for competitive terms. Track impressions first.
Does SeedScope recommend channels?
The platform scores traction; this test is a planning aid.
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