Free tool
Financial projection and funding need calculator
Enter customers, growth, churn, price and costs. The model projects revenue, costs and cash month by month, finds the break-even month and tells you how much funding the plan needs.
| Month | Customers | Revenue | Fixed costs | Net | Cash |
|---|---|---|---|---|---|
| 1 | 29 | $2k | $25k | $-24k | $126k |
| 6 | 83 | $5k | $29k | $-25k | $4k |
| 12 | 171 | $10k | $35k | $-26k | $-151k |
| 18 | 303 | $18k | $41k | $-27k | $-312k |
| 24 | 505 | $30k | $49k | $-25k | $-468k |
| 30 | 820 | $49k | $59k | $-20k | $-602k |
| 36 | 1316 | $79k | $70k | $-7k | $-680k |
How do you project revenue for an early-stage startup?
Start from drivers, not from a revenue target: customers today, new customers per month, growth in acquisition, churn and revenue per customer. Revenue is customers times price; the shape of the curve comes from churn and growth. Investors trust a model whose assumptions they can argue with.
How do you calculate how much to raise from a projection?
The lowest point of the cash line is your funding need. Add a buffer of 20 to 30 percent for delays and raise that amount, or restructure the plan so the trough is smaller. The Raise Calculator gives the quick version; this model shows where the need comes from.
What do investors look for in a projection?
Three things: that revenue is driver-based, that costs follow a hiring plan, and that the two most sensitive assumptions are named. Projections are judged on reasoning, not on the year-three number.
What this model simplifies
Monthly churn and growth are constant, gross margin is one number, and there is no seasonality or working capital. Change one input at a time to see which assumption moves the funding need most, then build a fuller model in a spreadsheet.
Questions founders ask
Can I export the table?
Select and copy the table into a spreadsheet. An export button is on the roadmap.
Which churn rate should I use?
Use your measured monthly churn. If you have none yet, 3 to 5 percent for SMB SaaS and 1 to 2 percent for mid-market are common planning assumptions.
Does SeedScope use this model in its valuation?
No. SeedScope benchmarks your startup against 1M+ companies and your own data; this tool helps you plan the raise.
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