Free tool
Which market should you expand to next? A seven-question test
Seven questions about where your customers come from, your pricing, how you sell and where you have ties. The test ranks six market groups and gives first steps for the best fit.
How do you choose the next market?
Follow evidence: where inbound customers already come from, where your pricing works, where you can sell the way you sell today, and where you have ties. Market size matters less than your ability to reach it.
Expand or go deeper at home?
If the home market still has room and the channel works, depth is cheaper than breadth. Expansion makes sense when a second market pulls you in with customers, or when investors require it for the next round.
What does expansion cost?
An entity or a partner, localised pricing and payments, compliance, and at least one person on the ground for relationship-driven markets. Budget six to twelve months before the new market pays for itself.
How this affects fundraising
Investors ask about the expansion path because it defines the market size they fund. One proven market plus a credible second market is a stronger story than a global map.
Questions founders ask
Why is my home country not an option?
The test is about the next market. It assumes you keep serving home.
Where do taxes and incentives come in?
A country comparison with taxes and startup programs is on the roadmap; this test covers fit.
Should I incorporate in the new market?
Only if you will raise or hire there. Many startups sell remotely first.
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