Free tool
Which go-to-market motion fits your startup? A seven-question test
Answer seven questions about your buyer, price, time to value and team. The test ranks five go-to-market motions and tells you where to start.
What is a go-to-market strategy?
The repeatable way a company finds, converts and keeps customers: who it sells to, through which channel, with which message and price. Early-stage investors ask about it because a product without a repeatable channel is a project.
Product-led, sales-led or community-led?
Product-led works when users see value alone in minutes and the price is low. Sales-led works when contracts are large and buyers are not the users. Community-led works when your users gather online and trust drives adoption. Most companies pick one and add a second later.
How do investors judge go-to-market?
They look for evidence: one channel with measured cost and conversion, and a plan to do more of it with the money. Five channels at once signal that none works yet.
What to do with the result
Run the recommended motion for 90 days with a weekly metric. If the numbers move, double down; if not, the second-ranked motion is your next experiment.
Questions founders ask
What if two motions score the same?
Pick the one your team is better at; execution beats theory.
Can a marketplace be product-led?
Yes on one side. Marketplaces usually need a hands-on motion for the constrained side first.
Is this based on SeedScope data?
It is a heuristic from common patterns, not a dataset. Validate with customers.
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