Free tool

Founder workload planner: who does what, and where it breaks

Assign sixteen areas of work to your founders. The planner shows each founder’s load, flags overload and areas nobody owns, and suggests what to outsource or hire for first.

Founders
Who owns what
Product and roadmap · 5 pts
Deciding what to build and why
Engineering and infrastructure · 5 pts
Building, shipping, keeping it up
Design and UX · 3 pts
Flows, interfaces, onboarding
Sales and pipeline · 5 pts
Finding and closing customers
Marketing and content · 4 pts
Channels, content, launches
Customer support and success · 4 pts
Answering, onboarding, renewing
Fundraising and investor relations · 4 pts
The raise and the updates after
Finance, accounting and tax · 3 pts
Cash, invoices, filings
Legal, contracts and compliance · 2 pts
Contracts, privacy, IP
Hiring and people · 3 pts
Recruiting, onboarding, culture
Operations and tooling · 2 pts
Processes, tools, vendors
Partnerships and distribution · 3 pts
Channels, integrations, resellers
Data and analytics · 3 pts
Metrics, dashboards, experiments
Security and privacy · 2 pts
Access, secrets, incidents
Community and brand · 2 pts
Social presence, events, voice
Strategy and board · 2 pts
Planning, reporting, governance
Overloaded
CEO carries 79 percent of the work. That is where the company breaks first. Move two areas or outsource them.
CEO79% · overloaded
CTO21%
Outsourced or to hire: 4 of 52 points · Fair share per founder: 24 points · Overload above 32 points

What does a startup have to cover?

Product, engineering, design, sales, marketing, support, fundraising, finance, legal, hiring, operations, partnerships, data, security, community and strategy. In a two-founder company each founder owns eight of them, whether they planned to or not.

How do founders split roles?

By strength first, then by what the company needs this quarter. The CEO usually owns sales, fundraising and hiring; the CTO owns product, engineering and security. Write the split down and revisit it after each hire.

What investors ask about the team

Who does what, what is missing and how you decided. An honest gap with a hiring plan is a stronger answer than a founder who claims to do everything.

When to hire or outsource

When one founder carries more than roughly 40 percent of the work, or an area has no owner for a quarter. Finance, legal and design are the usual first outsources.

Questions founders ask

Can I add more founders?

Up to four.

What do the points mean?

Relative effort for an early-stage company; adjust for your case.

Does it store the plan?

No. Copy the result or take a screenshot.

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